Find out what is actually holding the site back.
A website problem rarely sits neatly in one box. Slow pages, weak enquiries, broken forms, confusing content, poor search visibility, fragile hosting or awkward admin can all show up as "the website isn't working". A Digital Health Check traces the problem before time and money are spent in the wrong place.
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A practical health check before guessing at the fix.
The aim is not to produce a coloured-gauge audit PDF that sits in a drawer. The aim is to identify what matters, what is risky, what is wasting time, and what should be fixed first — written so a non-technical reader can act on it.
Common reasons a Digital Health Check is the right next step.
- Enquiries have dropped and nobody is sure why.
- The site is slow and "we should fix that one day" has been said for a year.
- Forms or confirmation emails are unreliable.
- Search visibility is weak, or traffic arrives but does not convert.
- The shop is awkward to manage and customers feel it.
- Visitors do not seem to understand what the business actually offers.
- The team keeps patching symptoms instead of finding the cause.
Seven connected areas, one diagnostic.
A symptom in one area often has its cause in another. The pass covers all seven, then traces the dependencies between them.
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Business Systems
- Form / sheet / notification reliability
- Repeated admin and data-copy work
- Reporting that answers a real question
- Edges where systems should connect but do not
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Websites
- Page structure, hierarchy and content order
- Speed, Core Web Vitals and image strategy
- Forms, enquiries and email delivery
- Maintainability and update discipline
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E-commerce
- Product data, categories and search
- Checkout flow, shipping rules and payment
- Stock logic and operational fit
- Performance on category and product pages
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Hosting & Security
- Hosting fit, response times and caching
- SSL, DNS and access control
- Backups that have actually been restored
- Uptime and form-delivery monitoring
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Digital Marketing
- Search intent vs. what the site actually offers
- Landing-page alignment and content gaps
- Internal linking and SEO foundations
- Analytics and useful-action tracking
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Design & Layout
- Hierarchy, readability and scan paths
- Typography, spacing and component discipline
- Mobile reflow and accessibility
- Consistency across pages and sections
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Content Creation
- Page purpose and the visitor’s real question
- Plainness of explanation and offer clarity
- Reuse: copy, media, captions, transcripts
- Maintainability and update friction
A practical document, written to be useful.
No theatre, no gauges, no AI sludge. Findings in plain English, ordered by what matters most, with what to do next.
- Plain-English findings, written for the business not the agency.
- A priority order — what to fix first, what can wait, what to leave alone.
- Quick wins that are cheap and worth doing this month.
- Risks worth taking seriously before they bite.
- Recommended next actions, including who is best placed to do each one.
- A short list of things not to spend money on yet.
How a Digital Health Check actually runs.
The work is investigative, not theatrical. The point is to leave the business with a clear, prioritised view of the actual situation — and a plan that fits.
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Gather access, goals and symptoms
What the business is trying to achieve, what is actually happening, and what has already been tried. Sensible read-only access to the site, hosting, analytics and any tools involved.
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Review the site, content, performance and technical layer
A walk through the live site, the build, the hosting setup, the content, the forms, the SEO foundations and the analytics — looking for what is wobbling, missing or quietly broken.
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Trace problems across the seven service areas
A symptom in one place often has its cause somewhere else. The pass connects the dots — websites, e-commerce, hosting, marketing, design, content and business systems all see each other.
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Prioritise fixes by impact and risk
Not everything found needs doing now. Some things are high-impact and cheap. Some are risks waiting to bite. Some are theatre. The point is honesty about which is which.
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Produce a practical action plan
A short, readable document. What to fix first, why, what good looks like and what not to spend money on yet. Designed to be useful to a non-technical reader.
Want a straight answer before spending money on the wrong thing?
Bring the symptoms, the goals and read-only access to the site. The Health Check works back from there to a plan you can act on — usually faster than guessing.